15% pre-book offer · Limited first batch · Ships from 1st Aug
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Melt On Hydrating Lip Repair Balm
Lip Repair Treatment · CBM™
612 already pre-booked

Melt On

Hydrating Lip Repair Balm
Neutral · No Tint · 15ml

You apply lip balm every day
Why are your lips still dry?

A balm that actually works should make itself less necessary over time - not more. Melt On repairs the barrier underneath. So your lips hold moisture on their own.

  • ✓Repairs the barrier - doesn't just coat it
  • ✓Built for hard water, UV and AC - Indian conditions
  • ✓Glassy gloss, zero stickiness
★ Pre-book · 15% off
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Pre-book price locked · Ships from 1st Aug
Secure payment · 3-day return · Cancel before dispatch for full refund
Limited first batch · 1500 units · 41% claimed
Barrier Confidence Guarantee

Use it for 3 days. If it isn't for you - full refund.
We're that confident in what we've built.

Repairs, doesn't coatBuilt for Indian lips CBM™ dual barrierKorean formulation Hard water testedNon-sticky glass gloss Cruelty-free2 years R&D Repairs, doesn't coatBuilt for Indian lips CBM™ dual barrierKorean formulation Hard water testedNon-sticky glass gloss Cruelty-free2 years R&D
Why your balm keeps failing

Four things destroy your lips every day. Your balm doesn't address any of them.

Most lip balms were built for temperate climates - mild winters, soft water, moderate sun. India has none of that.

01 · Hard water +
"I applied balm an hour ago. Why do my lips feel tight again?"
Over 70% of Indian cities have hard water. Calcium and magnesium deposits strip the lip barrier every time you drink or wash - faster than any coating balm can replace it.
02 · Year-round UV +
"I use balm every day but my lips keep getting darker."
12 months of UV breaks down the lip barrier and triggers melanin overproduction. Indian lips face more sun in one month than most formulas were designed for in a year.
03 · Air conditioning +
"My lips are worst in the office. I reapply constantly."
Cycling from 40°C outside to 18°C inside drops humidity to 30% - one of the most aggressive moisture-stripping cycles any lip can face, every single day.
04 · Urban pollution +
"My lips look dull. They've lost their natural colour."
PM2.5 particles penetrate lip skin and accelerate oxidative damage. Lips have no oil glands - they cannot self-repair without specific actives most balms don't contain.
The real question

If your lip balm was working,
wouldn't you need it less by now?

Most balms coat the surface. They feel good for an hour - then your lips ask for more. A balm that repairs the barrier makes the need reduce over time, not grow. That's the difference between coating and treatment.

What it does

Gloss you can see.
Repair you can feel.

Lips have one of the thinnest barriers on the body - and almost no oil glands to protect themselves. Core Barrier Matrix™ rebuilds that barrier with ceramides and panthenol. Soft, healed lips stop being a daily fight.

The precision silicone applicator lays down a clean, mirror-like film instantly. Lips look fuller and juicier in seconds - treatment that happens to look like the prettiest gloss you own.

Squalane and humectants pull in moisture and hold it for hours, with a weightless feel that won't catch stray hair. Comfortable enough for every day, light enough to layer.

A soft hit of Jeju mandarin - luscious, fresh, a little addictive. No artificial sweetness, no heavy fragrance. Just a clean citrus lift every time you reach for it.

In trial

Healed lips in days,
not just gloss for hours.

Same lips. Same light. No filter, no retouching.

BeforeBefore
Immediately afterImmediately after
4 weeks after4 weeks after

*Consumer trial; results from participant's self-assessment. Individual results may vary.

94%
noticed softer, smoother lips
91%
said lips felt hydrated all day
89%
saw less dryness & chapping
4.8/5
average trial rating
Jinsoon Lee

The formulator

Jinsoon
Lee.

The Korean who realised Indian lips needed a formula that didn't exist yet.

Every balm I trusted in Korea failed within days of living in India.

The hard water, the AC, the UV - no formula had been built for what Indian lips actually face.

So I didn't adapt an existing formula. I started from scratch, with India's conditions as the brief. Two years later, Melt On is the result.

Your lips have been asking for this. They just didn't know it existed.

- Jinsoon Lee
Co-Founder · Chief Product Officer · ISLAND Beauty
The object

A balm you'll
want to be seen using.

Melt On precision silicone applicator Melt On

Soft-touch ombré tube. A precision silicone tip that glides cool and clean. The kind of object you leave out on the desk, not buried in a bag.

  • 01Precision silicone applicatorOne hygienic, cooling swipe - no fingers, no mess.
  • 02Glass-gloss finishMirror shine that reads as gloss, performs as treatment.
  • 03Ombré soft-touch tube15ml of considered design. Built to be reached for.
What's inside

Korean provenance.
Honest function.

Five things, each chosen for a reason. Tap to explore.

01
Citrus Reticulata

Jeju Mandarin

The Mandarin Mist scent and a soft antioxidant lift - fresh, clean, never artificial. Sourced from Jeju Island.

02
Proprietary Complex

Core Barrier Matrix™

Rebuild from within, defend from outside. The dual-barrier system built for India's hard water, UV, AC and pollution.

03
Ceramide Complex

Ceramides

Refill the lipid mortar between skin cells - the literal building blocks of a repaired lip barrier.

04
Squalane

Squalane

Lightweight, skin-identical moisture that seals in hydration without the heavy, sticky film.

05
Panthenol

Pro-Vitamin B5

Soothes and speeds recovery on cracked, chapped lips - comfort you feel from the first swipe.

Why it's different

Engineered in Korea.
Made for Indian reality.

Most premium balms are built for cold, dry winters. Melt On is tuned for the heat, AC, hard water and sun your lips actually live in.

  • 01Repairs the lip barrier first, so hydration lasts longer and you stop reaching for your balm every hour.
  • 02Built for Indian heat, AC dryness, hard water and UV - not a temperate lab.
  • 03From a Korean formulation scientist who spent two years on this single tube.
Good to know

Every question,
answered honestly.

Pre-book Melt On now at 15% off the launch MRP. You pay the discounted price today to lock your unit from the limited first batch. Orders dispatch from 1st Aug - before public launch.

Yes. The 15% pre-book price is only honoured on payment - that's what reserves your unit and your early dispatch slot. Once the first batch is claimed, the offer closes.

Pre-book orders begin dispatching from 1st Aug, in the order they were placed. You'll get confirmation and tracking the moment yours ships.

Yes - cancel any time before dispatch for a full refund. And once it arrives, our 3-day Barrier Confidence Guarantee applies: if it isn't for you, full refund, no return needed.

We make the first run small so quality stays tight and early customers get the freshest stock. When this batch is gone, the next run won't carry the pre-book price.

Wax based lip balms coat the lip surface. Melt On's CBM™ complex works underneath - rebuilding the structural lipids that hard water and UV destroy. It's the difference between waxing over a crack and actually filling it.

Our proprietary dual-barrier system. CBM-A rebuilds the lip's lipid barrier from within. CBM-B defends it from UV, hard water, AC and pollution. Most balms only coat the surface - Melt On treats underneath.

No. Weightless and non-sticky - a glassy shine without grabbing hair or feeling tacky. Comfortable at 40°C, not just in air conditioning.

Yes. Cruelty-free, with no parabens or sulphates. Formulated in Korea, tested for Indian conditions.

Most balms only coat the surface - they don't rebuild the barrier underneath. When hard water, UV and AC damage that barrier, no amount of coating helps long-term. Melt On's CBM-A complex rebuilds the barrier so your lips hold moisture on their own.

Yes. Over 70% of Indian cities have hard water. The calcium and magnesium deposits disrupt the lip's natural pH and strip the lipid barrier every time you drink or wash. Most balms were not built to address this.

Indian skin produces more melanin, making lips more prone to darkening from UV and repeated barrier damage. Repairing the barrier prevents further darkening from environmental triggers.

Gloss and comfort are instant. Most trial participants noticed softer, less-chapped lips within 5 days - and started needing to reapply less. That's the barrier healing.

★ Pre-book · 15% off

Your lips have been asking for this.

₹- ₹-
Pre-book price · Ships from 1st Aug
Secure payment3-day returnCancel before dispatchLimited first batch