A centuries-old Korean beauty secret. Brightens uneven skin tone, delivers deep hydration, and restores the natural glow that hard water strips away.

A centuries-old Korean beauty secret. Brightens uneven skin tone, delivers deep hydration, and restores the natural glow that hard water strips away.

A centuries-old Korean beauty secret. Brightens uneven skin tone, delivers deep hydration, and restores the natural glow that hard water strips away.

A centuries-old Korean beauty secret. Brightens uneven skin tone, delivers deep hydration, and restores the natural glow that hard water strips away.

Inspired by centuries-old Korean beauty rituals, rice water is a time-honoured skincare ingredient valued for its gentle, nourishing properties. Naturally rich in skin-conditioning nutrients, it helps replenish moisture and leaves the complexion feeling hydrated, soft and smooth. Its soothing, lightweight qualities make it suitable for everyday care, helping tired or dry-looking skin appear refreshed, healthy and radiant. With regular use, rice water supports a supple, balanced and healthy-looking complexion while enhancing the skin’s natural glow.

Rooted in traditional Korean skincare, mugwort is a beloved botanical known for its comforting and soothing qualities. Often chosen for sensitive, stressed or easily irritated skin, it helps the complexion feel calm, balanced and cared for. Its gentle, skin-supporting properties make it a natural fit within our barrier-first philosophy, helping to maintain moisture and support a healthy-looking skin barrier. With regular use, mugwort leaves skin feeling softer, more comfortable and refreshed, while promoting a smooth, resilient and healthy-looking complexion.

Ceramides NP, AP and EOP are skin-identical lipids naturally found in a healthy skin barrier. They help reinforce the skin’s structure, reduce moisture loss and support lasting hydration. By replenishing essential lipids, they help strengthen a weakened or compromised barrier. Skin is left feeling smoother, softer and more comfortable, with a healthy-looking, resilient finish.

Panthenol is a provitamin B5 humectant that binds water into the skin and supports its natural recovery. It helps soften the look of dryness and redness, leaving skin feeling calm, cushioned and comfortable. As part of the CBM-A complex, it works with ceramides and centella to reinforce the skin barrier.

Glycolic acid is an alpha hydroxy acid that loosens the bonds between dead surface cells, helping to sweep away dullness and clear the look of congested skin. Used in a leave-on toner at a gentle level, it encourages smoother texture and a more even, refined appearance over time. Pair with hydration and daytime sun care.

Madecassoside is one of the star soothing compounds found in centella asiatica (cica). It is known for calming the appearance of redness and irritation while supporting the skin’s natural recovery. In the toner it helps keep skin looking settled and even, especially after cleansing or exfoliation. Part of the CBM-A complex.

Linoleic acid is an essential omega-6 fatty acid and a key building block of a healthy skin barrier. It helps replenish the lipids that keep skin resilient and hydrated, reducing moisture loss and the rough, dry feel of a compromised barrier. Alongside ceramides and cholesterol in CBM-A, it supports the skin’s natural defences.

Asiaticoside is a soothing saponin from centella asiatica, working hand in hand with madecassoside to calm the look of sensitised, reactive skin. It supports the skin’s own recovery process and helps maintain a smooth, comfortable feel. It is part of the CBM-A barrier-support complex.

Cholesterol is one of the three lipids that make up a healthy skin barrier, working in balance with ceramides and fatty acids. Replenishing it helps skin hold onto moisture, stay flexible, and defend against everyday stressors like pollution and dry air. In CBM-A it completes the barrier-lipid trio for stronger, more comfortable skin.

Beta-glucan is a gentle, water-loving active known for calming the look of redness and reinforcing the skin’s moisture reserves. It forms a light, breathable veil that keeps skin hydrated and comfortable, making it especially kind to sensitive and barrier-compromised skin. It is part of the CBM-A barrier complex.

Niacinamide is one of skincare’s most well-rounded actives. It supports the skin barrier, helps keep excess oil in check, and softens the look of uneven tone and post-blemish marks over time. In the toner it works alongside rice water and ceramides to leave skin looking smoother, more even and comfortably balanced. Part of CBM-B.

Ectoin is a naturally-derived molecule that surrounds skin cells with water and helps protect them against stressors like pollution, heat and dryness. It strengthens skin’s hydration and resilience, keeping it calm and comfortable in demanding conditions. It is part of the CBM-B defence complex.

Jeju mandarin (citrus unshiu) peel extract comes from the sun-ripened mandarins of Korea’s Jeju island, prized for their antioxidant-rich peels. It helps shield skin from everyday environmental stress and leaves it looking fresh, healthy and awakened — a signature botanical note across the range.

Bisabolol is one of the key soothing compounds naturally found in chamomile. It helps calm the look of redness and irritation and supports a comfortable, settled feel, making it especially welcome for sensitive skin. A gentle finishing touch of calm.

Allantoin is a well-loved skin conditioner known for calming the appearance of redness and sensitivity while smoothing rough, dry patches. It helps skin feel soft, soothed and comfortable after cleansing, making it a kind choice for reactive or easily-irritated skin.

Tangerine (citrus reticulata) peel extract brings a burst of antioxidant vitality to the cleanser, helping to defend skin against daily environmental stress while leaving it feeling fresh and awakened. Its bright, uplifting character makes cleansing feel like a small ritual of renewal.

Sodium PCA is a component of the skin’s natural moisturising factors (NMF), the built-in system that keeps skin hydrated. Added back into the formula, it helps skin attract and retain water for a soft, supple, comfortable feel — a quiet but effective hydrator in the toner.

Salicylic acid is an oil-soluble beta hydroxy acid that can slip into pores to loosen build-up, helping to keep congestion and the look of blemishes in check. Used gently in a toner, it smooths texture and supports clearer-looking skin without stripping. Especially suited to oily and combination skin.

Jojoba (simmondsia chinensis) oil closely resembles the skin’s natural sebum, so it absorbs well and helps balance rather than overwhelm. It conditions and softens the skin, supports the barrier, and leaves a smooth, comfortable feel without heaviness — a good fit even for oil-prone skin.

Turmeric (curcuma longa) root extract is a botanical rooted in traditional skincare, valued for its antioxidant and soothing qualities. It helps defend skin from daily stress and supports a fresh, even-looking complexion — a nod to time-honoured botanicals, formulated for modern, sensitive skin.

Jeju mandarin (citrus unshiu) peel extract comes from the sun-ripened mandarins of Korea’s Jeju island, prized for their antioxidant-rich peels. It helps shield skin from everyday environmental stress and leaves it looking fresh, healthy and awakened — a signature botanical note across the range.

Bisabolol is one of the key soothing compounds naturally found in chamomile. It helps calm the look of redness and irritation and supports a comfortable, settled feel, making it especially welcome for sensitive skin. A gentle finishing touch of calm.

Tangerine (citrus reticulata) peel extract brings a burst of antioxidant vitality to the cleanser, helping to defend skin against daily environmental stress while leaving it feeling fresh and awakened. Its bright, uplifting character makes cleansing feel like a small ritual of renewal.

Allantoin is a well-loved skin conditioner known for calming the appearance of redness and sensitivity while smoothing rough, dry patches. It helps skin feel soft, soothed and comfortable after cleansing, making it a kind choice for reactive or easily-irritated skin.

Sodium PCA is a component of the skin’s natural moisturising factors (NMF), the built-in system that keeps skin hydrated. Added back into the formula, it helps skin attract and retain water for a soft, supple, comfortable feel — a quiet but effective hydrator in the toner.

Salicylic acid is an oil-soluble beta hydroxy acid that can slip into pores to loosen build-up, helping to keep congestion and the look of blemishes in check. Used gently in a toner, it smooths texture and supports clearer-looking skin without stripping. Especially suited to oily and combination skin.

Jojoba (simmondsia chinensis) oil closely resembles the skin’s natural sebum, so it absorbs well and helps balance rather than overwhelm. It conditions and softens the skin, supports the barrier, and leaves a smooth, comfortable feel without heaviness — a good fit even for oil-prone skin.

Turmeric (curcuma longa) root extract is a botanical rooted in traditional skincare, valued for its antioxidant and soothing qualities. It helps defend skin from daily stress and supports a fresh, even-looking complexion — a nod to time-honoured botanicals, formulated for modern, sensitive skin.