YUSURU– The Story of Rice Water
Centuries of Korean Tradition in Every Drop
YUSURU or Rice Water Solution, has been a skincare secret in Korea for over 1,000 years. Traditionally, women would rinse their rice and save the milky water, using it to cleanse and hydrate their skin. This natural elixir was revered for its ability to brighten complexion, smooth texture, and deliver long-lasting hydration.
Korean beauty rituals often began and ended with YUSURU, a practice passed down through generations. Its efficacy lies in its nutrient-rich composition, containing amino acids, vitamins, and antioxidants that work together to repair the skin barrier, boost hydration, and promote an even, radiant tone.
At ISLAND, we honor this legacy by sourcing pure Korean rice water and blending it with modern skincare science to deliver transformative results.
YUSURU or Rice Water Solution, has been a skincare secret in Korea for over 1,000 years. Traditionally, women would rinse their rice and save the milky water, using it to cleanse and hydrate their skin. This natural elixir was revered for its ability to brighten complexion, smooth texture, and deliver long-lasting hydration.
Korean beauty rituals often began and ended with YUSURU, a practice passed down through generations. Its efficacy lies in its nutrient-rich composition, containing amino acids, vitamins, and antioxidants that work together to repair the skin barrier, boost hydration, and promote an even, radiant tone.
At ISLAND, we honor this legacy by sourcing pure Korean rice water and blending it with modern skincare science to deliver transformative results.
Our Ingredients, Your Glow
Nature and Science in Perfect Harmony
"The Heart of YUSURU"
KOREAN RICE WATER
- Hydrates deeply while brightening and evening skin tone.
- Rich in amino acids, vitamins, and minerals that repair and nourish the skin barrier.
- Proven to reduce inflammation and improve texture over time.
"The Golden Glow"
INDIAN TURMERIC
- A natural anti-inflammatory powerhouse that calms redness and irritation.
- Rich in curcuminoids, it brightens skin tone and promotes collagen production.
- Protects against environmental damage with strong antioxidant properties.
"The Skin Balancer"
NIACINAMIDE
- Reduces pore size and refines skin texture, giving a smoother appearance.
- Brightens dark spots and evens out skin tone.
- Strengthens the skin barrier, enhancing moisture retention and resilience.
- Calms redness and irritation
The Essential Boosters
Hyaluronic Acid
The Hydration Hero – Holds 1,000x its weight in water, intensely hydrating and plumping the skin while improving elasticity and smoothing fine lines.
Salicylic Acid
The Blemish Fighter – Gently exfoliates inside pores, clearing oil to prevent breakouts. It reduces blackheads, refines skin texture, and soothes acne-prone skin.
Glycolic Acid
The Skin Resurfacer – Gently exfoliates to remove dead skin cells, revealing a smoother complexion. Boosts collagen production to reduce fine lines over time.
